Check out an exerpt from a business blog I read today. TOTALLY secular and TOTALLY right. Simply replace the word “people” for volunteers. Pull out the “company” and insert your church name.
Reputation is Built on First ImpressionsMy Mom always told me, “There’s no second chance to make a good first impression.”
Your people create strong impressions that become part of your reputation.
Who speaks your Reputation?
Who speaks for your company?
Who touches your customers?
Who wears your company logo?
Do they create a lasting reputation you want to keep?
The person behind the phone, behind the counter, and even behind the wheel, is critically important to your reputation.
Everyone in your company becomes an “Impression Opportunity.”
What I find astounding is how this PR deal is still missing in lots of great churches! While we may be seeker targeted in some areas, others, not so much. It’s like going from Nordstrom’s to Kmart. We forget what’s a stake here in having great PR. Jesus and the Message. We’ve got ONE impression to make for a family who may or may not know what that even means. How does your ministry area score in public relations? DO you know? Is the process easy? Are the volunteers friendly and helpful? The door to your church his through your children’s ministry. Make sure it’s just as great of an impression as the front door of your church. Make entrance into ministry for both the kids and the parents smooth like butter. Put your best foot forward and your “people” people in the forefront. Evaluate this frequently. Nordstrom’s does. Successful companies do. Have parents review their experiences. It is a difference maker. There are no second chances.